{"id":6168,"date":"2020-05-20T11:00:00","date_gmt":"2020-05-20T02:00:00","guid":{"rendered":"https:\/\/www.q-o-n.com\/news\/?p=6168"},"modified":"2023-08-15T14:07:28","modified_gmt":"2023-08-15T05:07:28","slug":"%e3%80%90%e3%83%97%e3%83%ac%e3%82%b9%e3%83%aa%e3%83%aa%e3%83%bc%e3%82%b9%e3%80%91%e6%96%b0%e5%9e%8b%e3%82%b3%e3%83%ad%e3%83%8a%e3%82%a6%e3%82%a4%e3%83%ab%e3%82%b9%e6%84%9f%e6%9f%93%e6%8b%a1%e5%a4%a7","status":"publish","type":"post","link":"https:\/\/www.q-o-n.com\/news\/newsrelease\/6168\/","title":{"rendered":"\u3010\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3011\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u62e1\u5927\u306e\u5f71\u97ff\u4e0b\u306b\u304a\u3051\u308b\u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30af\u30e9\u30a6\u30c9\u306e\u6d3b\u7528\u306b\u3064\u3044\u3066\u8abf\u67fb\u3057\u307e\u3057\u305f"},"content":{"rendered":"\n

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\"\"<\/figure><\/div>\n\n\n\n

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1\uff09\u6628\u5e74\u540c\u6708\u3068\u6bd4\u8f03\u3057\u3066\uff082019\u5e744\u6708\u30682020\u5e744\u6708\u3092\u6bd4\u8f03\uff09\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u767b\u9332\u8005\u306e\u5e73\u5747\u8cfc\u8cb7\u91d1\u984d\u306f\u7dad\u6301\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

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\"\"<\/figure>
\n

\u682a\u5f0f\u4f1a\u793e\u30a2\u30c6\u30cb\u30a2\u3000\u658e\u85e4 \u667a\u5b50\u793e\u9577\u306e\u30b3\u30e1\u30f3\u30c8\uff1a<\/h4>\n\n\n\n

\u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u6765\u8a2a\u3057\u3001\u4f55\u7b49\u304b\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u7406\u89e3\u304c\u4fc3\u9032\u3055\u308c\u3001\u5e74\u9593LTV\uff08Life Time Value: \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u306f\u3053\u308c\u307e\u3067\u3082\u78ba\u8a8d\u3067\u304d\u3066\u304a\u308a\u307e\u3057\u305f\u304c\u30014\u6708\u5358\u6708\u306b\u304a\u3044\u3066\u3082\u3001\u767b\u9332\u8005\u306eLTV\u304c\u975e\u767b\u9332\u8005\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002
4\u6708\u306f\u81ea\u7c9b\u751f\u6d3b\u306e\u5f71\u97ff\u304b\u3001\u666e\u6bb5\u306f\u30cf\u30fc\u30c9\u30eb\u306e\u9ad8\u3044\u30c8\u30d4\u30c3\u30af\u6295\u7a3f\u3092\u81ea\u767a\u7684\u306b\u3055\u308c\u308b\u65b9\u304c\u591a\u304f\u3001\u3088\u308a\u6d3b\u767a\u306a\u4ea4\u6d41\u304c\u306a\u3055\u308c\u305f\u3053\u3068\u3082\u3001\u8981\u56e0\u306e\u4e00\u3064\u3067\u306f\u306a\u3044\u304b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u30b3\u30ed\u30ca\u3092\u304d\u3063\u304b\u3051\u306b\u3001\u30cd\u30c3\u30c8\u30ea\u30c6\u30e9\u30b7\u30fc\u304c\u98db\u8e8d\u7684\u306b\u5411\u4e0a\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u5e38\u614b\u5316\u3059\u308b\u3053\u3068\u3082\u4e88\u60f3\u3055\u308c\u3001\u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306f\u65b0\u6642\u4ee3\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u4e2d\u6838\u306b\u306a\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u308b\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n

\"\"
\u203b2\u3000\u30a2\u30c6\u30cb\u30a2 \u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

\u69d8\u3005\u306a\u4f01\u696d\u3067\u59cb\u307e\u3063\u305f\u8a66\u307f<\/h2>\n\n\n\n

\u8abf\u5473\u6599\u3001\u52a0\u5de5\u98df\u54c1\u7b49\u306e\u88fd\u9020\u30fb\u8ca9\u58f2\u3092\u884c\u3046\u5473\u306e\u7d20\u682a\u5f0f\u4f1a\u793e\u304c\u904b\u55b6\u3059\u308b\u300c\u98df\u306e\u697d\u3057\u3044\uff01\u767a\u898b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3<\/a>\u300d\uff08\u203b3\uff09\u306f\u3001\u6d88\u8cbb\u8005\u540c\u58eb\u3067\u300c\u304a\u3046\u3061\u3054\u306f\u3093\u306e\u5de5\u592b\u3084\u60a9\u307f\u300d\u3092\u30b7\u30a7\u30a2\u3059\u308b\u4f01\u753b\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5b9f\u65bd\u30021192\u4ef6\u306e\u767a\u8a00\u304c\u96c6\u307e\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\"\"
\u203b3\u3000\u98df\u306e\u697d\u3057\u3044\uff01\u767a\u898b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

\u30d8\u30eb\u30b9\u30b1\u30a2\u5546\u54c1\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u5546\u54c1\u7b49\u306e\u88fd\u9020\u30fb\u8ca9\u58f2\u3092\u884c\u3046\u30ad\u30e5\u30fc\u30b5\u30a4\u682a\u5f0f\u4f1a\u793e\u304c\u904b\u55b6\u3059\u308b\u300c\u3057\u306a\u3084\u304b\uff06\u30ad\u30ec\u30a4\u3092\u8a9e\u308d\u3046\u266a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3<\/a>\u300d\uff08\u203b4\uff09\u3067\u306f\u3001\u81ea\u5b85\u3067\u306e\u5065\u5eb7\u6cd5\u3092\u30b7\u30a7\u30a2\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5b9f\u65bd\u3002139\u4ef6\u306e\u767a\u8a00\u304c\u96c6\u307e\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\"\"
\u203b4\u3000\u3057\u306a\u3084\u304b\uff06\u30ad\u30ec\u30a4\u3092\u8a9e\u308d\u3046\u266a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

\u6e05\u6dbc\u98f2\u6599\u6c34\u88fd\u9020\u30fb\u5b85\u914d\u4e8b\u696d\u3092\u884c\u3046\u30a2\u30af\u30a2\u30af\u30e9\u30e9\u682a\u5f0f\u4f1a\u793e\u304c\u904b\u55b6\u3059\u308b\u300c\u30a2\u30af\u30a2\u30af\u30e9\u30e9 \u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u300d\uff08\u203b5\uff09\u3067\u306f\u3001\u98a8\u90aa\u3084\u30a6\u30a4\u30eb\u30b9\u5bfe\u7b56\u3068\u3057\u3066\u306e\u6c34\u5206\u88dc\u7d66\u306b\u95a2\u3059\u308b\u60c5\u5831\u63d0\u4f9b\u3092\u884c\u3044\u3001\u4f1a\u54e1\u69d8\u540c\u58eb\u3067\u7a4d\u6975\u7684\u306b\u60c5\u5831\u4ea4\u63db\u3057\u3066\u3044\u307e\u3059\u3002187\u4ef6\u306e\u767a\u8a00\u304c\u96c6\u307e\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\"\"
\u203b5\u3000\u30a2\u30af\u30a2\u30af\u30e9\u30e9 \u30b3\u30df\u30e5\u30cb\u30c6\u30a3<\/figcaption><\/figure><\/div>\n\n\n\n

\u3053\u306e\u3088\u3046\u306b\u3001\u300c\u5834\u306e\u5d29\u58ca\u300d\u304c\u751f\u3058\u308b\u72b6\u6cc1\u4e0b\u306b\u304a\u3044\u3066\u3001\u4f01\u696d\u304c\u6d88\u8cbb\u8005\u306b\u300c\u5fc3\u306e\u30a4\u30f3\u30d5\u30e9\u300d\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u300c\u5834\u300d\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u901a\u3057\u3066\u3001\u4e8b\u696d\u6d3b\u52d5\u3092\u7dad\u6301\u30fb\u7d99\u7d9a\u3059\u308b\u8a66\u307f\u306f\u3001\u3059\u3067\u306b\u591a\u5c90\u306b\u6e21\u308b\u696d\u754c\u306e\u4f01\u696d\u306b\u3088\u3063\u3066\u59cb\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

After\u30b3\u30ed\u30ca\u3067\u306e\u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u300c\u5f79\u5272\u300d<\/h2>\n\n\n\n

\u6d88\u8cbb\u8005\u3068\u4f01\u696d\u304c\u53cc\u65b9\u5411\u306b\u3064\u306a\u304c\u308a\u201c\u7d46\u201d\u3092\u80b2\u3066\u308b\u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306f\u3001\u5e73\u5e38\u6642\u306b\u306fLTV\uff08Life Time Value\uff09\u306e\u5411\u4e0a\u3068\u30aa\u30fc\u30d7\u30f3\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\uff08\u4fa1\u5024\u5171\u5275\uff09\u3092\u3082\u305f\u3089\u3059D\uff12C\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u6d88\u8cbb\u8005\u306f\u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u6d3b\u52d5\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u3001\u4f01\u696d\u3078\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u304a\u308a\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\uff08Acquisition\uff09\u3084\u7d99\u7d9a\u8cfc\u8cb7\uff08Retention\uff09\u3001\u9867\u5ba2\u5358\u4fa1\uff08ARPU\uff09\u306e\u5411\u4e0a\u304c\u89b3\u5bdf\u3055\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u6d3b\u52d5\u306e\u7d50\u679c\u3001\u84c4\u7a4d\u3055\u308c\u305f\u5bfe\u8a71\u3084\u884c\u52d5\u306e\u30c7\u30fc\u30bf\u3092\u89e3\u6790\u3059\u308b\u3053\u3068\u3067\u3001LTV\u5411\u4e0a\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u89e3\u660e\u3057\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u3084\u7528\u9014\u958b\u767a\u3001\u793e\u5185\u3078\u306e\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u6d78\u900f\u3068\u3044\u3063\u305f\u65b0\u305f\u306a\u4fa1\u5024\u306e\u9867\u5ba2\u3068\u306e\u5171\u5275\u304c\u4fc3\u9032\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u305d\u3057\u3066\u3001\u3053\u306e\u4f01\u696d\u3068\u6d88\u8cbb\u8005\u306e\u201c\u7d46\u201d\u306f\u3001\u4e8b\u696d\u7d99\u7d9a\u306e\u30ea\u30b9\u30af\u3068\u306a\u308b\u300c\u5834\u306e\u5d29\u58ca\u300d\u304c\u767a\u751f\u3057\u305f\u969b\u306b\u306f\u3001\u65ad\u7d76\u3092\u9632\u3050\u201c\u5fc3\u306e\u30a4\u30f3\u30d5\u30e9\u201d\u3068\u3057\u3066\u306e\u5f79\u5272\u3092\u679c\u305f\u3059\u3053\u3068\u304c\u3001\u4eca\u56de\u306e\u8abf\u67fb\u306b\u3088\u3063\u3066\u3001\u660e\u3089\u304b\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u53c2\u52a0\u3057\u305f\u6d88\u8cbb\u8005\u306e\u53cd\u5fdc<\/h2>\n\n\n\n

\u4ee5\u4e0b\u3001\u4e00\u90e8\u306e\u6d88\u8cbb\u8005\u306e\u58f0\u3092\u629c\u7c8b\u3057\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30fb\u7686\u3055\u3093\u3001\u5410\u304d\u51fa\u3057\u307e\u305b\u3093\u304b\uff01
<\/strong>\u30b3\u30ed\u30ca\u306e\u305b\u3044\u3067\u30d4\u30ea\u30d4\u30ea\u30fb\u30fb\u30fb\u307b\u3093\u3068\u5acc\u306b\u306a\u308a\u307e\u3059\u306d
\u7686\u3055\u3093\u305d\u308c\u305e\u308c\u30b9\u30c8\u30ec\u30b9\u3092\u62b1\u3048\u3066\u3044\u3089\u3063\u3057\u3083\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u30fb\u30de\u30b9\u30af\u3084\u30a2\u30eb\u30b3\u30fc\u30eb\u304b\u3089\u59cb\u307e\u3063\u305f\u8cb7\u3044\u5360\u3081\u5408\u6226
\u30fb\u30b3\u30ed\u30ca\u306e\u5f71\u97ff\u3067\u697d\u3057\u307f\u306b\u3057\u3066\u3044\u305f\u30e9\u30a4\u30d6\u7b49\u304c\u8ed2\u4e26\u307f\u81ea\u7c9b
\u30fb\u4f11\u6821\u306b\u306a\u308a\uff08\u3044\u3044\u3053\u3068\u3067\u3059\u304c\uff091\u65e5\u5bb6\u306b\u3044\u308b\u5b50\u3069\u3082\u306e\u9762\u5012\u3001\u3054\u98ef\u4f5c\u308a\u306b\u75b2\u308c\u305f
\u30fb\u30c6\u30ec\u30ef\u30fc\u30af\u3067\u5bb6\u306b\u3044\u308b\u306e\u306b\u5bb6\u4e8b\u3082\u80b2\u5150\u3082\u5168\u304f\u3057\u306a\u3044\u592b\u304c\u5acc
\u30fb\u5e03\u30de\u30b9\u30af\u306a\u3093\u3066\u3044\u3089\u306d\u30fc\u30fc\uff01 \u7b49\u3005\u30fb\u30fb\u30fb<\/p>\n\n\n\n

\u4eba\u304c\u805e\u3044\u305f\u3089\u300c\u8d05\u6ca2\u306a\u60a9\u307f\u3060\u306a\u30fb\u30fb\u30fb\u300d\u300c\u306a\u3093\u3060\u305d\u308c\u30fb\u30fb\u30fb\u300d\u3068\u601d\u308f\u308c\u305d\u3046\u3067\u8a00\u3048\u306a\u3044\u60a9\u307f\u3082\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002
\u60a9\u307f\u306f\u305e\u308c\u305e\u308c\u306e\u7acb\u5834\u3067\u9055\u3046\u306f\u305a\u306a\u306e\u306b\u3001\u4f55\u6545\u304b\u6bd4\u3079\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3059\u3088\u306d
\u3067\u3082\u3001\u3053\u3053\u3067\u306f\u306a\u3093\u3067\u3082\u3042\u308a\u306b\u3057\u307e\u305b\u3093\u304b\u300c\u79c1\u306e\u65b9\u304c\u5927\u5909\u300d\u300c\u3053\u306e\u4eba\u306b\u6bd4\u3079\u305f\u3089\u79c1\u306e\u60a9\u307f\u306a\u3093\u3066\u300d\u306a\u3093\u3066\u3044\u3046\u306e\u306f\u4e00\u5207\u6c17\u306b\u305b\u305a\u3001\u4eba\u306b\u306a\u304b\u306a\u304b\u8a00\u3048\u306a\u3044\u3088\u3046\u306a\u60a9\u307f\u3001\u30e2\u30e4\u30e2\u30e4\u3057\u3066\u3044\u308b\u3053\u3068\u3001\u3053\u3053\u306b\u5410\u304d\u51fa\u3057\u3066\u3044\u3063\u3066\u304f\u3060\u3055\u3044\uff01
\u307f\u306a\u3055\u3093\u304c\u8aad\u307e\u308c\u3066\u300c\u5927\u5909\u305d\u3046\u3060\u306a\u300d\u3068\u304b\u300c\u304c\u3093\u3070\u308c\uff01\u300d\u3068\u304b\u601d\u3063\u305f\u3089
\u305d\u306e\u65b9\u306e\u30b3\u30e1\u30f3\u30c8\u306b\u62cd\u624b\u3092\uff0820\u4ee3\u5973\u6027\uff09<\/p>\n\n\n\n

\u30fb\u304a\u3058\u3044\u3061\u3083\u3093\u3068\u304a\u3070\u3042\u3061\u3083\u3093\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a
<\/strong>\u6628\u591c\u306f\u5143\u540c\u50da\uff0880\u6b73\u524d\u5f8c)\uff13\u4eba\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a\u3092\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u304c\u4e88\u60f3\u5916\u306b\u9762\u767d\u304f\u3066\u8a71\u304c\u5f3e\u307f\u307e\u3057\u305f\u3002\u307e\u305f\u3084\u308d\u304b\u3068\u610f\u898b\u304c\u4e00\u81f4\u3001\u6765\u9031\u3082\u540c\u3058\u571f\u66dc\u65e5\u306e\u540c\u3058\u6642\u9593\u306b\u3059\u308b\u3053\u3068\u3092\u7d04\u675f\u3057\u3066\u7d42\u308f\u308a\u307e\u3057\u305f\u3002\uff0880\u4ee3\u7537\u6027\uff09<\/p>\n\n\n\n

\u30fb\u5bb6\u98f2\u307f
<\/strong>\u307b\u3093\u3068\u306f\u6bce\u65e5\u3067\u3082\u3044\u3044\u306e\u3067\u3059\u304c\u3001
\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a\u306f\u90312\u65e5\u307e\u3067\u3068\u304d\u3081\u3066\u3044\u308b\u306e\u3067
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